Adidas Basic
 |
 NEW Adidas Miami Heat Black Basic Logo Flex Fit Hat  US $16.08
|
 Adidas Men's Basic Dazzle Short White Black Sz Large US $22.99
|
 NEW adidas Basic Dazzle Short Mens - Lead/Black XX L... US $24.55
|
 New Adidas Chicago Bulls Black Basic Logo Flex Fit Hat US $16.08
|
 adidas Cavaliers Shaq O'Neal Shaq Caricature Tee US $19.99
|
 adidas Houston Rockets 3-Stripe Track Jacket US $59.99
|
 Celtics Paul Pierce "The Truth" Game Time Nickname Tee US $24.99
|
 adidas Originals Miami Heat Dwyane Wade Big Time Tee US $22.99
|
 adidas Houston Rockets Tracy McGrady Perfect Storm Tee US $14.97
|
 ADIDAS Jabbar Lo LEATHER Low BASKETBALL SHOES Mens 10.5 US $27.95
|
 adidas Basic Dazzle Short Womens US $24.99
|
 adidas Houston Rockets Youth Practicewear T-Shirt US $11.97
|
 Philadelphia 76ers Youth (sizes 8-20) Hoody US $9.97
|
 adidas LA Lakers '09 NBA Finals Champs Fresh Paint Tee US $31.99
|
 adidas Miami Heat Youth Girl On-Court Warmup Jacket US $19.97
|
 Big Man Boston Celtics Larry Bird Big & Tall T-Shirt US $29.99
|
 adidas Indiana Pacers Danny Granger Game Time T-Shirt US $24.99
|
 Fila Groove Basketball Shoe Mens US $49.99
|
 adidas New York Knicks Champs Heritage Warmup Jacket US $99.99
|
 Big Man Miami Heat Dwyane Wade Big & Tall T-Shirt US $29.99
|
| Powered by phpBay Pro |
Adidas Basic
When you have decided to get in the Pay Per Click game on Google, the first thing you will need is a Google AdWords account, which totally free. This is where you will build your campaigns, ad-groups, and keywords. Make sure you understand the definition of each, and how they relate to each other.
Lets go over these basics in case you need a little refresher or are just getting started.
Campaigns are your broad collection. A campaign has ad-groups inside that represent the elements of the campaign. Ad groups are more focused and have a specific purpose. Each of your ad-groups all have multiple keywords.
If that is a little tough to visualize, lets try this...
Say you decide to start with 2 campaigns. Each campaign will have 20 to 50 ad-groups inside it. Then each ad-group has 10-50 keywords. Remember, you don't need to have 2 campaigns to get started. Some people start with one campaign that has 4 or 5 ad-groups and 5-10 keywords. You just have to get started, and then you will continue to build.
Here's a quick example. Lets say you are selling athletic shoes, then you might want to create a campaign titled: Sports. You would then have ad-groups for every sport. I only say this because I'm assuming regardless of what sport a person plays, almost every athlete has a pair of running shoes or athletic shoes. (Find the target markets specific to your product or service).
Okay, so in your campaign titled "sports" you would have ad-groups titled: Soccer, Baseball, Football, Running, Cycling, and so on. Then within each of those ad-groups, you will have 10 to 50 keywords. Just remember to keep your ad-groups clean and tight. Some of the keywords you might have in your "soccer" ad group: soccer shoes, soccer gear, soccer apparel, Nike soccer shoes, Adidas soccer shoes. So when someone types in the words "soccer gear" your ad will display and have the potential to be clicked on. (Bidding takes place on the keyword level).
Campaigns, ad-groups and keywords represent the basic organizational structure for Google AdWords. You must take the time to learn these terms so you can start making money with Google Pay Per Click Advertising. Get the basics down first so you get off to a running start. Always remember, keep your ad-groups and keywords clean and tight.
About the Author:
Brian and Krysti Horwitz are professional Internet Marketers that coach hungry entrepreneurs how to use free and paid advertising online to seriously profit in business. They are the authors and creators of BulletProof Marketing, a “must-have” lead generation training tool for any network marketer, home business owner or entrepreneur. Gain access to their Free training right here: BulletProof Marketing
Article Source: ArticlesBase.com - What Are Campaigns, AdGroups and Keywords in Google Pay Per Click?